Malaysia is having an election for one of her state in Johor on 12 March 2022. The election campaigning tactics have evolved due to the Covid-19 pandemic, which has caused many changes to ways of life in what is loosely known as new normal. Each political party is resorting to new normal ways to reach voters in the face of the constraints as a result of social distancing and big crowd gathering restrictions.
You can see the below video to see how video of Tik Tok style aspect ratio has been distributed via WhatsApp chat platform to send the political messages to potential voters.
Innovation or Adaptation out of necessity is not new but the concept can be adopted into the new environment in this fast changing world. Time will tell if this method of communicating ideas will work effectively.
